Besides Google, YouTube is a reckoning force in the search engine program. It's astute for your startup to capitalize on the most prevalent and largest video content platform to bolster its chances of success. By creating relevant content, you can communicate directly to your intended target audience, reach a...
Yes, your startup is on the path to securing a solid chance as a successful venture. Your products or services are valuable to consumers, and you intend to target a broader audience. Bootstrapping your growing venture may be a formidable prospect filled with uncertainty. Franchising your startup is a feasible...
Turning an idea into a competent and profitable business is the utmost priority for many entrepreneurs. As exciting as it may be seeing your venture keep its doors open, for one reason or another, you might find yourself wanting an exit strategy.  IPO, stepping down for others to lead or...
The majority of startup owners may face financial challenges in the pursuit of getting their new business off the ground. While most entrepreneurs consider traditional financing options as the ideal source of business financing, small business owners have become increasingly problematic to get funding from banks. In some cases, your...
No matter the industry your startup is in, one of the keys to success is having a solid and robust connection with your customers. The more unhappy your customer base is, the faster your business will close its doors.  That means going an extra mile than just providing a service...
Businesses are seeing the immense potential for establishing a solid online experience that delivers the needs of their clients and partners. In this fast-paced modernization era, brands and businesses have to ride on the ever-dynamic e-commerce bandwagon to remain competitive and match customer expectations. Yes, setting your online business may...
Different marketing tactics such as email marketing will play a vital role in ensuring your startup becomes a success story. Email is one of the most prevalent means of communication across the globe. It's sensible enough for startup owners to capitalize on this trend to connect with their target...
Negotiating and closing a business deal successfully is a must-have skill for all startup entrepreneurs. Hardly ever is it something you will learn as part of any school curriculum. Yet, your startup will need hundreds, if not thousands, of business negotiations that you have to close down successfully. To some...
As an entrepreneur, the last thing you want is for your small business to be caught on the wrong side by the taxman. That means being on top of your companies financials and taxes. While getting a tax professional helps you manage the taxman and other tax issues professionally,...
Moving to the next phase after the successful launch of your startup is often where some new entrepreneurs bite the dust. It is common for most startups to source for investors for them to get to the next level. An angel investor could play a viable role in your investment...
Apart from having a website for the online presence, many companies are now investing in mobile apps. It gives one a competitive edge against their competitors, reaches the younger demographic, and allows one to connect better with their customers. Many customers now prefer to use a mobile app to...
Every entrepreneur wants their startup to be a success story, like being the next Uber or Facebook. But running a marketing campaign should not be the only focus for an entrepreneur who wants to highlight their startup to the world. You have to deal with and understand many issues, legal,...
Thanks to the available vaccines, the end of nationwide lockdowns and travel restrictions could be on the horizon. But that does not erase the effects of the pandemic across the world, especially for businesses. Some businesses shut down, but other entrepreneurs embraced the situation and brought about new business ideas....
Few entrepreneurs pause to think about their startup's legal implications as long as the business is up and running. Sooner or later, they will be paying for such mistakes, either as individuals or the company itself. This year, ensure your business runs smoothly by avoiding the below common legal mistakes...
Cloud storage, which is off-site storage maintained by third-parties, has caught on over the last decade. It is not hard to see why many companies move their data storage to cloud-based, from the versatility to access data to the security. Here’s why you should join the bandwagon and move your...
2020 might have been a rough year for businesses, and your small business could still be taking time to recover. But to keep your small business going, you must understand your small business’s finances and manage every aspect of these finances. Among other reasons, lack of proper financial management is...
Once you have the idea for your startup and are ready to hit the road running, the next step will be registering the business. This causes a lot of challenges for entrepreneurs because there are several choices. But choosing between an LLC or a corporation is usually one of...
The E-commerce space is hitting record highs, even after the roof-shattering sale records sites like Amazon had at the onset of the Covid-19 pandemic. As more companies go digital and allow employees to work from home, easy access to e-commerce for various purchases is becoming a household favorite. Not only...
Getting funding for a startup, especially loan applications from financial institutions, is not usually straightforward. Many entrepreneurs have had banks close their doors on the, even when they believe they have done everything right with their loan application. So, what could have gone wrong? Why was your startup’s loan...
There are numerous successful businesses across the world that were started and are run by spouses. Others might be sole proprietorships, but behind the scenes, one of the spouses helps one way or the other. Yes, it is possible to start and run a business with your partner. But the...
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