The E-commerce space is hitting record highs, even after the roof-shattering sale records sites like Amazon had at the onset of the Covid-19 pandemic. As more companies go digital and allow employees to work from home, easy access to e-commerce for various purchases is becoming a household favorite.
Not only...
The past two years have revolutionized the way of working. As a result, many businesses have had to evolve how they handle their operations according to pandemic guidelines. A decade ago, most of the global workforce was hardly acquainted with hybrid and remote work models.
However, the height of the...
Thanks to the available vaccines, the end of nationwide lockdowns and travel restrictions could be on the horizon. But that does not erase the effects of the pandemic across the world, especially for businesses.
Some businesses shut down, but other entrepreneurs embraced the situation and brought about new business ideas....
Few entrepreneurs pause to think about their startup's legal implications as long as the business is up and running. Sooner or later, they will be paying for such mistakes, either as individuals or the company itself.
This year, ensure your business runs smoothly by avoiding the below common legal mistakes...
Accounting and regular bookkeeping are the cornerstones of a healthy startup. The knack for navigating financial statements and maintaining accurate financial records is paramount for the maturation of any entity.
Unfortunately, not many startup owners are competent in proper bookkeeping or accounting. It gets worse, considering it might overwhelm a...
Running a successful start-up requires a lot of marketing. While technology and social media might be taking the lead on all businesses' marketing avenues, offline marketing is not entirely dead. Marketing your small business, both online and offline gives you more success chances. Below are some of the offline...
Being aware of various technological perks and embracing the relevant tools gives your startup a competitive edge in the marketplace and bolsters its chances for success. What's more, progressive improvement and automation, especially in marketing strategies, are essential aspects that will ultimately lead to any venture's maturation.
Marketing funnels are...
Digital marketing is an excellent strategy for offering your startup optimal visibility and propelling it to a scalable height. Online marketing is a conglomerate of several tools such as influencer marketing, email marketing, e-commerce marketing, search engine optimization (SEO), search engine marketing (SEM), and many more.
Although used interchangeably in...
To be an apt entrepreneur, one has to be aware and capable of adapting all the suitable perks that will ultimately ensure the maturation of their venture. Moreover, one of the keys to success is the ability to satisfy your clients' demands and projects on time, within the allotted...
It’s no doubt, email marketing, influencer marketing, conversational marketing, and viral marketing are some of the most potent yet cost-effective marketing strategies to propel your startup to scalable heights. Still, and akin to all marketing strategies, without a practical and proper approach, you might as well be setting your...
Financial challenges are a significant impediment hindering the maturation of startups and SMEs. Unfortunately, it doesn’t get better, considering it’s increasingly problematic for small business owners to source funding from conventional financing options such as banks. Moreover, angel investors and venture capitalists have tightened their pockets and set stringent...
Establishing a solid online experience has become the utmost priority for most businesses. As lucrative it is for your startup to join the online bandwagon, there are also risks and limitations. Cyberattacks being the prevalent and most intimidating factor.
Startups and small businesses might be alluring to cyber-criminals because they...
No matter the industry your startup is in, one of the keys to success is having a solid and robust connection with your customers. The more unhappy your customer base is, the faster your business will close its doors.
That means going an extra mile than just providing a service...
Getting funding for a startup, especially loan applications from financial institutions, is not usually straightforward. Many entrepreneurs have had banks close their doors on the, even when they believe they have done everything right with their loan application. So, what could have gone wrong? Why was your startup’s loan...
For an investor looking to sell or buy a business, many factors can determine the worth of a business. And, it goes without saying, understanding the differences between value vs. price is undeniably the most potent investment tactic.
It's usually the jumping-off point for estimating the cost of a deal...
Propelling your startup to scalable heights requires you to wear various hats in this ever-dynamic realm of eCommerce. One sure way of ensuring your startup has a competitive edge against its competitors, and in general, enhancing its operations in all sectors is having a solid online experience. That is,...
Starting a business is one thing, but running a business is entirely a different thing. Apart from requiring your absolute dedication and attention, the level of your skills in various business aspects goes a long way in ensuring your startup survives. If you are starting a business in 2021,...
The Covid-19 pandemic might have turned the business world and our lives upside down, but it came with several lessons for businesses. Your business might not be performing that well during the pandemic, or it must be tough and unfortunate enough for the business to go down. You might...
The world is always going digital. Nowadays, there seems to be a digital platform for almost every goods or service that companies offer, even the least expected ones. As more startups crop up globally, tech startups seem to be taking quite a significant share in the pie.
Whichever industry your...
Incorporating various marketing tactics in your startup’s operation will play a vital role in ensuring your startup keeps its doors open. Email marketing, conversational marketing, social networks, and viral marketing are just some of the most powerful yet cost-effective marketing techniques for generating leads and scaling your startup.
Also, in...
