Insufficient prowess is a top reason why many startups close their doors. Finding suitable candidates to handle the venture's critical operations can be intimidating for most emerging startups and SMEs. Making a bad hire can be expensive and detrimental in the long haul.  Unfortunately, there isn't a one-size-fits-all approach to...
Marketing is one of the most powerful and effective techniques to offer your startup optimal visibility and propel it to a scalable height.  Regardless of your startup's marketing strategy, niche marketing, email marketing, influencer marketing, just to mention a few, all fall into two broad categories: pull marketing or push...
To be an apt entrepreneur, one has to be aware and capable of adapting all the suitable perks that will ultimately ensure the maturation of their venture. Moreover, one of the keys to success is the ability to satisfy your clients' demands and projects on time, within the allotted...
In a recent post, 5 Top Reasons Your Startup Needs A Project Management Tool, we gleaned detailed insights on how incorporating project management tools could be an essential element to propel your startup into scalable height. Entrepreneurs have to adapt to several perks to take their organization to a new...
As a startup owner, it’s essential to track specific metrics to take your organization to a new level. Unfortunately, a prevalent mistake some entrepreneurs make, especially after launching their venture, is focusing solely on revenue and profits.  Don’t get it wrong. Yes, keeping track of your startup’s revenues and profits...
Have you incorporated influencer marketing into your startup’s marketing strategy? If not, it’s time to start thinking about it. While at it, what type of influencer marketing are you using or thinking of using?  First, integrating various marketing techniques in your startup’s operation will propel your growing venture into scalable...
Entrepreneurs must wear various hats in the current eCommerce and digitalization era and adapt to all technological perks to remain relevant and gain optimal traction. Moreover, thanks to social media platforms such as LinkedIn and Facebook, social media marketing popularity has surpassed expectations.  Businesses of all sizes have to leverage...
Google and Facebook are a reckoning force in the digital advertising realm. With billions of users visiting the platforms daily, it's reasonable for startup owners to capitalize on such potent and effective advertising techniques to expand their brand's outreach.  Alongside email marketing, advertising on Google and Facebook will offer your...
Entrepreneurs have to wear various hats to keep their venture's doors open in the current eCommerce era. And, knowing how to ensure there are enough products to satisfy your clients' demand without creating an overstock while concurrently avoiding gluts and shortages is a forte all entrepreneurs ought to glean...
Marketing is one of the most effective strategies for propelling your business to a scalable height regardless of its size. Email and influencer marketing are some of the most potent and cost-effective marketing techniques we have shed many insights upon.  In this masterpiece, we will elucidate a highly targeted form...
Propelling your startup to scalable heights requires you to wear various hats in this ever-dynamic realm of eCommerce. One sure way of ensuring your startup has a competitive edge against its competitors, and in general, enhancing its operations in all sectors is having a solid online experience. That is,...
This is the decade of influencer marketing. If your growing venture hasn't yet incorporated influencer marketing in its operations, or worse, heard of this new and fast-growing customer acquisition method, you ought to assess your marketing strategies. Influencer marketing growth and its success have surpassed expectations. Email marketing and,...
It’s no doubt, email marketing, influencer marketing, conversational marketing, and viral marketing are some of the most potent yet cost-effective marketing strategies to propel your startup to scalable heights. Still, and akin to all marketing strategies, without a practical and proper approach, you might as well be setting your...
Incorporating various marketing tactics in your startup’s operation will play a vital role in ensuring your startup keeps its doors open. Email marketing, conversational marketing, social networks, and viral marketing are just some of the most powerful yet cost-effective marketing techniques for generating leads and scaling your startup.  Also, in...
Besides Email Marketing, social media marketing is a fast-growing customer acquisition method, and there is no doubt this trend will keep up in the foreseeable future. Facebook, Instagram, Twitter, TikTok, and LinkedIn are some of the pervasive social networking websites that have taken digital marketing by storm.  It's reasonable enough...
Seeing the venture you have put many resources into gaining traction and securing an optimal success level is the core objective for all entrepreneurs. Still, it's not a forte most business people excel in.  Scaling your startup to the next level isn't a walk in the park. You have to...
Besides achieving independence and financial success, entrepreneurs can have varied objectives and mottos that change with time. But ultimately, the core objective of every business owner is to see the venture they've put many resources into, gain traction and secure an optimal level of success.  And what's a more lucrative...
The utmost priority of every entrepreneur is to create value in the project they have spent many resources on. That is to ultimately expand their business and scale up to a prominent enterprise. But what's the perfect context of expansion?  Is it to acquire new office space, hire extra help,...
A financial or accounting ratio is a valuable tool all entrepreneurs must know for a viable business. Each financial ratio, as we have outlined in this masterpiece, has a purpose. However, financial ratios predominantly play a critical role in evaluating a company's progress against its present goals, competitors, and...
Raising money to get your startup off the ground is often the most significant impediment for your growing venture on the path to securing a solid chance of success. And it's no surprise that's usually where even the most creative and promising startups bite the dust. However, with a proper...
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