New age might just refer to alternative approaches to the western culture, but it provides several avenues to entrepreneurship. When looking for business ideas, one is no longer stuck in the old school thought of business. With the new age belief that includes belief in physics, astrology, reincarnation, and...
Raising money to get your startup off the ground is often the most significant impediment for your growing venture on the path to securing a solid chance of success. And it's no surprise that's usually where even the most creative and promising startups bite the dust. However, with a proper...
Few entrepreneurs pause to think about their startup's legal implications as long as the business is up and running. Sooner or later, they will be paying for such mistakes, either as individuals or the company itself. This year, ensure your business runs smoothly by avoiding the below common legal mistakes...
Incorporating various marketing tactics in your startup’s operation will play a vital role in ensuring your startup keeps its doors open. Email marketing, conversational marketing, social networks, and viral marketing are just some of the most powerful yet cost-effective marketing techniques for generating leads and scaling your startup.  Also, in...
Turning your idea into a viable venture is just the beginning. The next impediment you have to get across is finding the appropriate persons willing to spend on the products or services your startup is offering. Your startup finding its right customers and attracting them at an early stage guarantees...
Running a successful start-up requires a lot of marketing. While technology and social media might be taking the lead on all businesses' marketing avenues, offline marketing is not entirely dead. Marketing your small business, both online and offline gives you more success chances. Below are some of the offline...
It's reasonable enough that every entrepreneur intends to maximize the startup's value they have put many resources into while still ensuring that the overall selling costs are at the bare minimum.  Other than understanding the difference between value vs price, unexpected bills and taxes will determine what your net sales...
Thanks to the available vaccines, the end of nationwide lockdowns and travel restrictions could be on the horizon. But that does not erase the effects of the pandemic across the world, especially for businesses. Some businesses shut down, but other entrepreneurs embraced the situation and brought about new business ideas....
Besides Email Marketing, social media marketing is a fast-growing customer acquisition method, and there is no doubt this trend will keep up in the foreseeable future. Facebook, Instagram, Twitter, TikTok, and LinkedIn are some of the pervasive social networking websites that have taken digital marketing by storm.  It's reasonable enough...
Yes, your startup is on the path to securing a solid chance as a successful venture. Your products or services are valuable to consumers, and you intend to target a broader audience. Bootstrapping your growing venture may be a formidable prospect filled with uncertainty. Franchising your startup is a feasible...
One of the essential insurance covers for a tech business is cyber liability. Cyberattack is among the greatest risks for most, if not all, businesses. In the current business environment, where many companies are either contemplating letting their employees work from home on full time or a few days a...
Client management is a hat you must wear if you intend on keeping your startup's doors open. Even with the proper project management tools (meeting deadlines and finishing a project within the allocated budget), you will most likely struggle to fulfill customers' demands without appropriate and effective client management...
Every entrepreneur wants their startup to be a success story, like being the next Uber or Facebook. But running a marketing campaign should not be the only focus for an entrepreneur who wants to highlight their startup to the world. You have to deal with and understand many issues, legal,...
Starting a company is one thing, but finding the right talent to hire for various tasks is one of the headaches most startups have to deal with. For starters, the compensation package of most startups is no comparison to what established companies offer. This makes it a bit challenging...
Turning an idea into a competent and profitable business is the utmost priority for many entrepreneurs. As exciting as it may be seeing your venture keep its doors open, for one reason or another, you might find yourself wanting an exit strategy.  IPO, stepping down for others to lead or...
Getting funding for a startup, especially loan applications from financial institutions, is not usually straightforward. Many entrepreneurs have had banks close their doors on the, even when they believe they have done everything right with their loan application. So, what could have gone wrong? Why was your startup’s loan...
Your first year in business can be pretty overwhelming. From the diverse learning, making mistakes, hitting incredible highs, questioning your opinions, and most of all, filing taxes.  We know taxes are quite challenging, especially if you have no background in accounting/ but, it shouldn’t take away the exhilaration of being...
Apart from having a website for the online presence, many companies are now investing in mobile apps. It gives one a competitive edge against their competitors, reaches the younger demographic, and allows one to connect better with their customers. Many customers now prefer to use a mobile app to...
The Covid-19 pandemic has had a tremendous economic impact not just on big corporations but start-ups as well. While it might be challenging to raise funds during these harsh economic times, it doesn’t mean no investors are willing to put their money where they believe the future is promising. For...
More than ever, digital technology is an important aspect for any business, especially small businesses. The problem, however, arises in the transformation process. Without a well-planned strategy, the whole process could be expensive and useless.  As you plan a digital transformation for your small business, here are 3 key tips...
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