Thanks to the available vaccines, the end of nationwide lockdowns and travel restrictions could be on the horizon. But that does not erase the effects of the pandemic across the world, especially for businesses.
Some businesses shut down, but other entrepreneurs embraced the situation and brought about new business ideas....
Besides Email Marketing, social media marketing is a fast-growing customer acquisition method, and there is no doubt this trend will keep up in the foreseeable future. Facebook, Instagram, Twitter, TikTok, and LinkedIn are some of the pervasive social networking websites that have taken digital marketing by storm.
It's reasonable enough...
Startup owners must be savvy about their venture's insurance needs to guarantee more financial exposure in a loss. Better, you can be one step ahead by getting your startup an extra layer of coverage over your primary insurance.
That's where a commercial umbrella policy comes into play. It's almost impractical...
Yes, your startup is on the path to securing a solid chance as a successful venture. Your products or services are valuable to consumers, and you intend to target a broader audience. Bootstrapping your growing venture may be a formidable prospect filled with uncertainty.
Franchising your startup is a feasible...
To be an apt entrepreneur, one has to be aware and capable of adapting all the suitable perks that will ultimately ensure the maturation of their venture. Moreover, one of the keys to success is the ability to satisfy your clients' demands and projects on time, within the allotted...
One of the essential insurance covers for a tech business is cyber liability. Cyberattack is among the greatest risks for most, if not all, businesses.
In the current business environment, where many companies are either contemplating letting their employees work from home on full time or a few days a...
Client management is a hat you must wear if you intend on keeping your startup's doors open. Even with the proper project management tools (meeting deadlines and finishing a project within the allocated budget), you will most likely struggle to fulfill customers' demands without appropriate and effective client management...
A startup car can significantly impact your business and the potential profits you could gain. For instance, it enhances your business appearance and impresses clients by demonstrating business success. A car is part of your brand. Most importantly, it streamlines your team member's commute and can be an important...
Every entrepreneur wants their startup to be a success story, like being the next Uber or Facebook. But running a marketing campaign should not be the only focus for an entrepreneur who wants to highlight their startup to the world.
You have to deal with and understand many issues, legal,...
It’s no doubt, email marketing, influencer marketing, conversational marketing, and viral marketing are some of the most potent yet cost-effective marketing strategies to propel your startup to scalable heights. Still, and akin to all marketing strategies, without a practical and proper approach, you might as well be setting your...
Entrepreneurs must wear various hats to ensure their entity remains relevant and keep its doors open. This is especially critical in a day and age dominated by digital commerce and ever-evolving technological perks. Therefore, you ought to be aware of all the suitable tools to gain a competitive edge...
Starting a company is one thing, but finding the right talent to hire for various tasks is one of the headaches most startups have to deal with. For starters, the compensation package of most startups is no comparison to what established companies offer. This makes it a bit challenging...
Turning an idea into a competent and profitable business is the utmost priority for many entrepreneurs. As exciting as it may be seeing your venture keep its doors open, for one reason or another, you might find yourself wanting an exit strategy.
IPO, stepping down for others to lead or...
Marketing is one of the most powerful and effective techniques to offer your startup optimal visibility and propel it to a scalable height.
Regardless of your startup's marketing strategy, niche marketing, email marketing, influencer marketing, just to mention a few, all fall into two broad categories: pull marketing or push...
Getting funding for a startup, especially loan applications from financial institutions, is not usually straightforward. Many entrepreneurs have had banks close their doors on the, even when they believe they have done everything right with their loan application. So, what could have gone wrong? Why was your startup’s loan...
Your first year in business can be pretty overwhelming. From the diverse learning, making mistakes, hitting incredible highs, questioning your opinions, and most of all, filing taxes.
We know taxes are quite challenging, especially if you have no background in accounting/ but, it shouldn’t take away the exhilaration of being...
Accounting and regular bookkeeping are the cornerstones of a healthy startup. The knack for navigating financial statements and maintaining accurate financial records is paramount for the maturation of any entity.
Unfortunately, not many startup owners are competent in proper bookkeeping or accounting. It gets worse, considering it might overwhelm a...
Apart from having a website for the online presence, many companies are now investing in mobile apps. It gives one a competitive edge against their competitors, reaches the younger demographic, and allows one to connect better with their customers. Many customers now prefer to use a mobile app to...
This is the decade of influencer marketing. If your growing venture hasn't yet incorporated influencer marketing in its operations, or worse, heard of this new and fast-growing customer acquisition method, you ought to assess your marketing strategies. Influencer marketing growth and its success have surpassed expectations. Email marketing and,...
Savvy entrepreneurs must be aware of all prevailing technological perks and, importantly, should be capable of embracing the relevant tools that will lead to their entity’s maturation. This is especially critical in a day and age influenced by eCommerce and online shopping.
Our recent post touched more on payment processors...
