Given the success rate of startups, 10%, it's reasonable to gather why entrepreneurship isn't a forte many people excel at. But, contrary to what some individuals might perceive, businesses do not crumble overnight or rather suddenly. Instead, it's a gradual and almost inappreciable process that business owners might fail...
For an investor looking to sell or buy a business, many factors can determine the worth of a business. And, it goes without saying, understanding the differences between value vs. price is undeniably the most potent investment tactic.  It's usually the jumping-off point for estimating the cost of a deal...
Running a successful start-up requires a lot of marketing. While technology and social media might be taking the lead on all businesses' marketing avenues, offline marketing is not entirely dead. Marketing your small business, both online and offline gives you more success chances. Below are some of the offline...
The Covid-19 pandemic might have turned the business world and our lives upside down, but it came with several lessons for businesses. Your business might not be performing that well during the pandemic, or it must be tough and unfortunate enough for the business to go down. You might...
Vieni is a transport startup, it plans to Uber up the old ways of group transport. This startup plans to address the gaps in the group transport market. It is taking the conventional model of organising group travel and making it much more efficient and cost-effective for both the...
Incorporating various marketing tactics in your startup’s operation will play a vital role in ensuring your startup keeps its doors open. Email marketing, conversational marketing, social networks, and viral marketing are just some of the most powerful yet cost-effective marketing techniques for generating leads and scaling your startup.  Also, in...
Starting a business during a pandemic might seem like the least successful venture to undertake. First, raising capital could be a problem. Second, finding the right customer base when everyone is trying to save the little they have could pose a problem. There is also the issue of whether...
Your startup's operations can be quite overwhelming. You have to ensure you meet customers' deadlines and within the allotted budget, keep your client management process in check while keeping your team members and other stakeholders contented. Not to mention, your primary purpose as an entrepreneur is to make your...
It's reasonable enough that every entrepreneur intends to maximize the startup's value they have put many resources into while still ensuring that the overall selling costs are at the bare minimum.  Other than understanding the difference between value vs price, unexpected bills and taxes will determine what your net sales...
No matter the industry your startup is in, one of the keys to success is having a solid and robust connection with your customers. The more unhappy your customer base is, the faster your business will close its doors.  That means going an extra mile than just providing a service...
Games have always been part of human culture. We use them to learn, relax and escape from the real world. The need to take a break from work, school, the boss, the wife or the husband is something which people across millennia have in common. Games have evolved with tech, and...
The utmost priority of every entrepreneur is to create value in the project they have spent many resources on. That is to ultimately expand their business and scale up to a prominent enterprise. But what's the perfect context of expansion?  Is it to acquire new office space, hire extra help,...
While the number of female entrepreneurs has been low over the years, many countries are experiencing increased growth in female entrepreneurs. In fact, recent studies show that the number of startups that seek funding that have at least one female as a founder has improved. The number has risen...
The world is always going digital. Nowadays, there seems to be a digital platform for almost every goods or service that companies offer, even the least expected ones. As more startups crop up globally, tech startups seem to be taking quite a significant share in the pie. Whichever industry your...
The Covid-19 pandemic has had a tremendous economic impact not just on big corporations but start-ups as well. While it might be challenging to raise funds during these harsh economic times, it doesn’t mean no investors are willing to put their money where they believe the future is promising. For...
Negotiating and closing a business deal successfully is a must-have skill for all startup entrepreneurs. Hardly ever is it something you will learn as part of any school curriculum. Yet, your startup will need hundreds, if not thousands, of business negotiations that you have to close down successfully. To some...
Did you ever play a bet with friends, which soon after the result was announced was conveniently "forgotten"? I find it uncomfortable to make good friends cough up the dough for bets. When is a bet, hypothetical or serious? No more arguments about this. Playzoola is here to save the...
The majority of startup owners may face financial challenges in the pursuit of getting their new business off the ground. While most entrepreneurs consider traditional financing options as the ideal source of business financing, small business owners have become increasingly problematic to get funding from banks. In some cases, your...
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