This is the decade of influencer marketing. If your growing venture hasn't yet incorporated influencer marketing in its operations, or worse, heard of this new and fast-growing customer acquisition method, you ought to assess your marketing strategies. Influencer marketing growth and its success have surpassed expectations. Email marketing and,...
While the number of female entrepreneurs has been low over the years, many countries are experiencing increased growth in female entrepreneurs. In fact, recent studies show that the number of startups that seek funding that have at least one female as a founder has improved. The number has risen...
The world is always going digital. Nowadays, there seems to be a digital platform for almost every goods or service that companies offer, even the least expected ones. As more startups crop up globally, tech startups seem to be taking quite a significant share in the pie.
Whichever industry your...
Digital marketing is an excellent strategy for offering your startup optimal visibility and propelling it to a scalable height. Online marketing is a conglomerate of several tools such as influencer marketing, email marketing, e-commerce marketing, search engine optimization (SEO), search engine marketing (SEM), and many more.
Although used interchangeably in...
Being aware of various technological perks and embracing the relevant tools gives your startup a competitive edge in the marketplace and bolsters its chances for success. What's more, progressive improvement and automation, especially in marketing strategies, are essential aspects that will ultimately lead to any venture's maturation.
Marketing funnels are...
Turning your idea into a viable venture is just the beginning. The next impediment you have to get across is finding the appropriate persons willing to spend on the products or services your startup is offering.
Your startup finding its right customers and attracting them at an early stage guarantees...
Google and Facebook are a reckoning force in the digital advertising realm. With billions of users visiting the platforms daily, it's reasonable for startup owners to capitalize on such potent and effective advertising techniques to expand their brand's outreach.
Alongside email marketing, advertising on Google and Facebook will offer your...
Greenstat AS is a startup company with a focus on green energy investments in Norway. Their Invesdor campaign will be launched shortly. We have interviewed Vegard Frihammer CEO of Greenstat AS to give an insight into his team, company and plans.
Any company that is creating multiple sources of energy and...
Entrepreneurs must wear various hats to ensure their entity remains relevant and keep its doors open. This is especially critical in a day and age dominated by digital commerce and ever-evolving technological perks. Therefore, you ought to be aware of all the suitable tools to gain a competitive edge...
Startup owners must always be on top of their venture's finances and taxes to ensure efficiency, higher chances of obtaining financing, and, importantly, seamlessly identify risks and opportunities for the business.
Although it might not be complex to keep track of your startup financial statements and maintain accurate financial records...
Companies often seek funding sources to get off the ground and expand their outreach. It's a typical aspect of most businesses' quest for optimal success. This is especially true for startups and SMEs, where financial challenges impede their maturation.
It's only reasonable for such entities to leverage the multitude of...
Marketing is one of the most powerful and effective techniques to offer your startup optimal visibility and propel it to a scalable height.
Regardless of your startup's marketing strategy, niche marketing, email marketing, influencer marketing, just to mention a few, all fall into two broad categories: pull marketing or push...
Besides Google, YouTube is a reckoning force in the search engine program. It's astute for your startup to capitalize on the most prevalent and largest video content platform to bolster its chances of success. By creating relevant content, you can communicate directly to your intended target audience, reach a...
The E-commerce space is hitting record highs, even after the roof-shattering sale records sites like Amazon had at the onset of the Covid-19 pandemic. As more companies go digital and allow employees to work from home, easy access to e-commerce for various purchases is becoming a household favorite.
Not only...
As an entrepreneur, the last thing you want is for your small business to be caught on the wrong side by the taxman. That means being on top of your companies financials and taxes. While getting a tax professional helps you manage the taxman and other tax issues professionally,...
It’s no doubt, email marketing, influencer marketing, conversational marketing, and viral marketing are some of the most potent yet cost-effective marketing strategies to propel your startup to scalable heights. Still, and akin to all marketing strategies, without a practical and proper approach, you might as well be setting your...
ReCasher Investment Loyalty Program
ReCASHer is a recent launch in the fintech space. It plans to revolutionise the loyalty program space by making it more attractive and profitable for merchants and for consumers to use.
In today's world, people are trying to make their money go further and last longer, it is...
Your startup's operations can be quite overwhelming. You have to ensure you meet customers' deadlines and within the allotted budget, keep your client management process in check while keeping your team members and other stakeholders contented. Not to mention, your primary purpose as an entrepreneur is to make your...
The Covid-19 pandemic has had a tremendous economic impact not just on big corporations but start-ups as well. While it might be challenging to raise funds during these harsh economic times, it doesn’t mean no investors are willing to put their money where they believe the future is promising.
For...
In this fast-paced modernization era, entrepreneurs must adapt to the ever-evolving technological perks for their venture to remain relevant and gain traction. Social media marketing through influencer marketing, advertising on Facebook and LinkedIn has enabled businesses to attain optimal visibility, increase lead and sales, and expand their outreach.
There are...
