As stated in a previous post, pre-employment testing can be an important aspect of scoring the best candidates for your startup. Apart from attracting excellent talent, it also helps enhance your new business’s productivity, performance, and objectivity. Making a wrong hiring decision will not just cost you a bad...
Thanks to advancements in technology and more businesses being open to new ideas of a working environment, it is okay for a business to have a virtual presence. If anything is to go by, the 2020 financial year has brought about massive changes in the way businesses operate.
Businesses might...
Professional Services Automation (PSA) is a hat all entrepreneurs must wear in this ever-dynamic realm of eCommerce.
Integrating PSA into your client management process and, even better, into the majority of your startup's operations leads to better customer satisfaction and a consistent approach for planning, managing, and calculating the performance...
In this fast-paced modernization era, entrepreneurs must adapt to the ever-evolving technological perks for their venture to remain relevant and gain traction. Social media marketing through influencer marketing, advertising on Facebook and LinkedIn has enabled businesses to attain optimal visibility, increase lead and sales, and expand their outreach.
There are...
As an entrepreneur, the last thing you want is for your small business to be caught on the wrong side by the taxman. That means being on top of your companies financials and taxes. While getting a tax professional helps you manage the taxman and other tax issues professionally,...
Marketing is one of the most effective strategies for propelling your business to a scalable height regardless of its size. Email and influencer marketing are some of the most potent and cost-effective marketing techniques we have shed many insights upon.
In this masterpiece, we will elucidate a highly targeted form...
Being aware of various technological perks and embracing the relevant tools gives your startup a competitive edge in the marketplace and bolsters its chances for success. What's more, progressive improvement and automation, especially in marketing strategies, are essential aspects that will ultimately lead to any venture's maturation.
Marketing funnels are...
Besides Google, YouTube is a reckoning force in the search engine program. It's astute for your startup to capitalize on the most prevalent and largest video content platform to bolster its chances of success. By creating relevant content, you can communicate directly to your intended target audience, reach a...
Achieving independence, financial success, and ultimately, your startup gaining traction and securing an optimal level of success are the core objectives for all entrepreneurs. Expanding your startup across borders is an ideal growth strategy you need to take your venture to the next level.
In a day and age dominated...
There are numerous successful businesses across the world that were started and are run by spouses. Others might be sole proprietorships, but behind the scenes, one of the spouses helps one way or the other.
Yes, it is possible to start and run a business with your partner. But the...
Given the success rate of startups, 10%, it's reasonable to gather why entrepreneurship isn't a forte many people excel at. But, contrary to what some individuals might perceive, businesses do not crumble overnight or rather suddenly. Instead, it's a gradual and almost inappreciable process that business owners might fail...
Digital marketing is an excellent strategy for offering your startup optimal visibility and propelling it to a scalable height. Online marketing is a conglomerate of several tools such as influencer marketing, email marketing, e-commerce marketing, search engine optimization (SEO), search engine marketing (SEM), and many more.
Although used interchangeably in...
Negotiating and closing a business deal successfully is a must-have skill for all startup entrepreneurs. Hardly ever is it something you will learn as part of any school curriculum. Yet, your startup will need hundreds, if not thousands, of business negotiations that you have to close down successfully.
To some...
Entrepreneurs have to wear various hats to keep their venture's doors open in the current eCommerce era. And, knowing how to ensure there are enough products to satisfy your clients' demand without creating an overstock while concurrently avoiding gluts and shortages is a forte all entrepreneurs ought to glean...
The Covid-19 pandemic might have turned the business world and our lives upside down, but it came with several lessons for businesses. Your business might not be performing that well during the pandemic, or it must be tough and unfortunate enough for the business to go down. You might...
Reports about data security breaches have recently flooded the majority of mainstream media outlets. However, as much as most top businesses and brands rely on the 'online or digital wave' to meet customers' demands and remain competitive, cyberattacks are ever on the rise and constantly evolving.
What may begin as...
In a day and age dominated by digital commerce and ever-evolving technological perks, entrepreneurs must wear various hats to keep their venture’s door open. Therefore, you ought to be aware and capable of embracing all the suitable perks that will ultimately ensure the maturation of your startup.
Adopting advanced technological...
The E-commerce space is hitting record highs, even after the roof-shattering sale records sites like Amazon had at the onset of the Covid-19 pandemic. As more companies go digital and allow employees to work from home, easy access to e-commerce for various purchases is becoming a household favorite.
Not only...
