Marketing is one of the most powerful and effective techniques to offer your startup optimal visibility and propel it to a scalable height.
Regardless of your startup's marketing strategy, niche marketing, email marketing, influencer marketing, just to mention a few, all fall into two broad categories: pull marketing or push...
Different marketing tactics such as email marketing will play a vital role in ensuring your startup becomes a success story. Email is one of the most prevalent means of communication across the globe. It's sensible enough for startup owners to capitalize on this trend to connect with their target...
Your startup's operations can be quite overwhelming. You have to ensure you meet customers' deadlines and within the allotted budget, keep your client management process in check while keeping your team members and other stakeholders contented. Not to mention, your primary purpose as an entrepreneur is to make your...
2020 might have been a rough year for businesses, and your small business could still be taking time to recover. But to keep your small business going, you must understand your small business’s finances and manage every aspect of these finances.
Among other reasons, lack of proper financial management is...
As an entrepreneur, the last thing you want is for your small business to be caught on the wrong side by the taxman. That means being on top of your companies financials and taxes. While getting a tax professional helps you manage the taxman and other tax issues professionally,...
Every entrepreneur wants their startup to be a success story, like being the next Uber or Facebook. But running a marketing campaign should not be the only focus for an entrepreneur who wants to highlight their startup to the world.
You have to deal with and understand many issues, legal,...
Your first year in business can be pretty overwhelming. From the diverse learning, making mistakes, hitting incredible highs, questioning your opinions, and most of all, filing taxes.
We know taxes are quite challenging, especially if you have no background in accounting/ but, it shouldn’t take away the exhilaration of being...
Entrepreneurs must wear various hats to ensure their entity remains relevant and keep its doors open. This is especially critical in a day and age dominated by digital commerce and ever-evolving technological perks. Therefore, you ought to be aware of all the suitable tools to gain a competitive edge...
Turning your idea into a viable venture is just the beginning. The next impediment you have to get across is finding the appropriate persons willing to spend on the products or services your startup is offering.
Your startup finding its right customers and attracting them at an early stage guarantees...
Besides Email Marketing, social media marketing is a fast-growing customer acquisition method, and there is no doubt this trend will keep up in the foreseeable future. Facebook, Instagram, Twitter, TikTok, and LinkedIn are some of the pervasive social networking websites that have taken digital marketing by storm.
It's reasonable enough...
Companies often seek funding sources to get off the ground and expand their outreach. It's a typical aspect of most businesses' quest for optimal success. This is especially true for startups and SMEs, where financial challenges impede their maturation.
It's only reasonable for such entities to leverage the multitude of...
Being aware of various technological perks and embracing the relevant tools gives your startup a competitive edge in the marketplace and bolsters its chances for success. What's more, progressive improvement and automation, especially in marketing strategies, are essential aspects that will ultimately lead to any venture's maturation.
Marketing funnels are...
Insubstantial funds at the beginning are a significant impediment hindering the maturation of many startups. In addition, a startup operating cost can be overwhelming, making it difficult for your yet-to-be-established venture to keep its doors open. Therefore, it's paramount for all startup owners to be savvy in reducing business...
The majority of startup owners may face financial challenges in the pursuit of getting their new business off the ground. While most entrepreneurs consider traditional financing options as the ideal source of business financing, small business owners have become increasingly problematic to get funding from banks.
In some cases, your...
To be an apt entrepreneur, one has to be aware and capable of adapting all the suitable perks that will ultimately ensure the maturation of their venture. Moreover, one of the keys to success is the ability to satisfy your clients' demands and projects on time, within the allotted...
Insufficient prowess is a top reason why many startups close their doors. Finding suitable candidates to handle the venture's critical operations can be intimidating for most emerging startups and SMEs. Making a bad hire can be expensive and detrimental in the long haul.
Unfortunately, there isn't a one-size-fits-all approach to...
As a startup owner, it’s essential to track specific metrics to take your organization to a new level. Unfortunately, a prevalent mistake some entrepreneurs make, especially after launching their venture, is focusing solely on revenue and profits.
Don’t get it wrong. Yes, keeping track of your startup’s revenues and profits...
Entrepreneurs must wear various hats to propel their venture to scalable heights. That includes being on top of your startup's finances and taxes. Moreover, proper accounting and bookkeeping are the cornerstones of a healthy organization.
Keeping track of your startup's financial statements and maintaining accurate financial records ensures your startup...
A financial or accounting ratio is a valuable tool all entrepreneurs must know for a viable business. Each financial ratio, as we have outlined in this masterpiece, has a purpose. However, financial ratios predominantly play a critical role in evaluating a company's progress against its present goals, competitors, and...
Raising money to get your startup off the ground is often the most significant impediment for your growing venture on the path to securing a solid chance of success. And it's no surprise that's usually where even the most creative and promising startups bite the dust.
However, with a proper...
