Running a successful start-up requires a lot of marketing. While technology and social media might be taking the lead on all businesses’ marketing avenues, offline marketing is not entirely dead. Marketing your small business, both online and offline gives you more success chances. Below are some of the offline marketing methods you can use to market your small business:
Yes, business cards are still as relevant as they were in the old days. But do not just stick to giving your business cards to people you meet in meetings or networking events. If there are any notice boards you come across on the streets, pin your business card there. Ensure you leave your business card alongside your tip when you go to a restaurant.
People still listen to local radio shows, whether they are catching up on a show or need-so-ground music when working or driving. And it is not just radio that people still listen to. Newspapers are still widely used in many countries, and the classified section is always filled with adverts.
That means you can still take advantage of this, especially during the highly listened moments to advertise your business. Approach your local media companies and get all the details you can regard promoting your business using their platform.
Banners, Stickers, and Posters
Print banners and posters and place them on any available spaces within your locality. Because almost everything is online now, people might not have the time to see all the details in the poster or want to take a picture to look at the details later. You can add a QR code that leads them to your website when they scan it. Also, find out if you can rent out spaces on billboards to advertise your business. With stickers, you can hand them out so people can stick them on their cars or other objects.
Flyers and Coupons
Print these out and hand them out in any crowded spaces or areas. This could be at the bus station, at trade fairs, or events related to your business. To save on money, you can use the available online resources with templates to design your coupons and flyers and have the local printing companies print them for you.
If you have some money to spare, you can make customized gifts, like shopping bags, caps, t-shirts, notebooks, drinkware, pens, among others. These gifts need to show your company’s name and logo clearly. You can share them when you attend events like trade fairs or seminars.
Whatever item you can customize, even on a budget, give it a go. People still appreciate free things, and they will not pass up a chance to get such items.
The world might spend most of their time glued to their phones and computers, but offline marketing still comes in handy. While you work out a marketing plan for your business, ensure it encompasses online and offline marketing strategies.