Interview with Barbara Soltysinska CEO, indaHash
What is the business of indaHash?
indaHash is an automated platform for brands and agencies that organizes global marketing campaigns which are run through digital influencers around the world. It was launched at the beginning of 2016. Since then, the platform has been used to execute over 1,000 campaigns in EU, MENA, APAC, USA, South Africa (in total, over 70 markets) for brands such as Coca-Cola, McDonald’s, Unilever, and L’Oreal.
The indaHash technology is focused on mid-tier influencers, which means that content is being created by “real people”. indaHash offers diverse products, services and flexible pricing models to the clients, whether it’s cost per mile (CPM), cost per engagement (CPE), cost per view (CPV), cost per Snapchat view (CPSV) or cost per content (CPCon). indaHash delivers global, scalable, and effective influencer marketing campaigns.
What is an influencer?
For digital influencers, this means the ability to affect, form, and impact their audience’s opinions on various matters, but also to create and establish new trends. This kind of special influence is possible due to the special bond and trust between influencers and their audiences.
Who is the typical influencer?
A typical influencer is a person who has a certain reach in a thematic niche(s). By interacting with his / her fans and followers he or she can form opinions on different topics and influence their audience’s purchase decisions. A typical influencer is a person passionate about social media, with a strong relationship with their followers and a distinguished character and personality. A typical influencer nurtures the connection with their public and is willing to share and showcase a part of their life with them. A typical influencer is growth-oriented. Though the digital world of social media is the main field in which digital influencers operate, our study shows that 88% of influencers believe to also be influential offline. Most influencers are passion-driven but they are also professionals: our study shows that 64% of influencers treat “
A typical influencer nurtures the connection with their public and is willing to share and showcase a part of their life with them. A typical influencer is growth-oriented. Though the digital world of social media is the main field in which digital influencers operate, our study shows that 88% of influencers believe to also be influential offline. Most influencers are passion-driven but they are also professionals: our study shows that 64% of influencers treat “influencery” as a profession.
What is the difference between influencer marketing and traditional marketing?
Technically, influencer marketing is a form of digital marketing. Whilst digital marketing simply means marketing products or services using digital channels, influencer marketing uses influencers and their power to affect other people’s buying intents in their online communities.It identifies the individuals that have influence over potential buyers and performs marketing activities around or together with these influencers. Influencer marketing uses a personal bond between influencers and their followers, in effect becoming more authentic and trustworthy for audiences than traditional advertising.
It identifies the individuals that have influence over potential buyers and performs marketing activities around or together with these influencers. Influencer marketing uses a personal bond between influencers and their followers, in effect becoming more authentic and trustworthy for audiences than traditional advertising.
Can you give some examples of a typical influencer marketing campaign?
For example: Sephora is looking to promote their new eyeliner, they would like to target women aged 18-24 who live in cities and have interests in makeup and fashion and are active on Instagram and Facebook.
With a fraction of Sephora’s digital marketing budget, indaHash can quickly offer a paid campaign to targeted and moderated Facebook and Instagram indaHash beauty influencers, the influencers then go buy the Sephora eyeliner, take a selfie with it, promote it in their caption, submit it to us for moderation, and then deliver their custom post directly into the feeds of their -collective- millions of loyal followers. Not only will this likely be the most engaging use of Sephora’s ad budget but they can close the gap and touch the hearts of consumers via influencer promotion.
Moreover, Sephora will receive digital copyright use to this content and can go on to reuse influencer created content in their social profiles, or ad space, and receive a much higher CTR and engagement rate on such content. All while indaHash updates Sephora live on their campaigns effectiveness and optimization accordingly.
While, this is more or less theoretical, it is based on a true story. See our video case study for just one Sephora campaign we ran, which reached over 1.5 million people and had a 7% engagement. Sephora Link
Here are other examples of optimal usage of our products
Can you describe indaHash in numbers?
- over 340 000 influencers registered with indaHash
- over 1000 campaigns conducted on 70 markets
- 7 offices (London, Warsaw, New York, Dubai, Singapore, Johannesburg, Berlin)
- revenue growth Q1-Q3 2016 compared to Q1-Q3 2017 – 295%
- growth in the number of influencers 3Q 2016 vs 3Q 2017 – 352%
What apps and tools does indaHash currently use to manage influencers?
indaHash is a global technology platform that automates campaigns between influencers and brands to drive communication authenticity. indaHash provides our clients with specific products and solutions for automated influencer marketing campaigns (branded IGC, moderation, video seeding, hashtag targeting, brand archetype fit, Snapchat automation, and much more). It is an end-to-end solution that offers complex pricing models and supports its clients with creative ideas, coherent strategies and the best tools to deliver given business goals.
The client acquires full copyrights over the content and can use it for any digital use of their choice, including DOOH. indaHash now cooperates with Clear Channel allowing brands to display posts from campaigns on Clear Channel screens in the best spots of the city. Our precise targeting via hashtags has proven to be an extremely effective way to find the perfect influencers for our clients.
Will the integration of indaHash Coin with the current tools be undertaken by in-house developers?
We are planning to involve both in-house developers and external advisors. We are convinced that building strategic solutions in technology functions best within the firm.
Has this integration already started?
Yes, we are currently working on the analysis of the best technological solutions for our platform in terms of transactions, internal wallets for influencers and functionality of Pay-With-Fame. Productive deployment of functionalities is planned according to the roadmap shared in the whitepaper.
What gives indaHash Coin value?
As with all cryptocurrencies, the ultimate value of indaHash tokens is dependant upon the demand and supply and the economies of scale. The more the indaHash business grows, the greater the value of the indaHash Coin. Pre-ICO, the value of 1 IDH will be around $0.06 but the future value of the indaHash Coin will be determined by the market. What is unique about the indaHash Coin is the fact that indaHash will constantly buy back its own indaHash Coins to pay influencers for campaigns.
So, indaHash will create and drive the growing value of IDH. Furthermore, the indaHash Coin value should reflect wider influencer marketing industry conditions and it’s commonly known that influencer marketing is the fastest growing media segment.
How will this value change over time?
indaHash will issue 80% of all tokens. In order to be able to settle the payments in the indaHash Coin, the company will regularly purchase its own indaHash Coins for the fiat currencies received from the brands. Then it will give the indaHash Coins to the influencers. This will constantly fuel the demand and the value of our currency and will grow together with the growth of
This will constantly fuel the demand and the value of our currency and will grow together with the growth of indaHash business. Additionally, the purchase price of the indaHash Coin for indaHash will always be the market price and so will be the amount of IDH Coins transferred to the influencers for the completed campaigns.
We can compare it to paying the supplier in a different currency we buy for settlements. Hence, regardless of the exchange rate, the indaHash Coins will be bought and sold according to their market value. The growing number of influencers and the increasing market value, which should reach between $5-10 billions dollars by 2020, will also boost the value of the indaHash Coin as a fundamental mean of transactions.
Also the value of the indaHash Coin will grow together with the dynamic development and expansion of the indaHash company.
Is indaHash a fixed supply coin?
Yes, only 400 000 000 indaHash coins will ever be created.
What is the price of an indaHash coin at ICO?
Depending on the time of registration it will vary from 4480IDH to 3200IDH for 1 ETH.
What is the hardcap in USD?
Depending on bonuses and ETH value from $22,100,000 – $31,000,000
What is the softcap in USD?
What are the ICO dates?
Pre-ICO 03:00 pm UTC Nov 8th – 15th 2017
Main ICO 03:00 pm UTC Nov 29th – 20th Dec 2017
Will indaHash be listed on exchanges?
We envision the possibility of trading with tokens after finishing the process of the ICO. Until the end of 2017, we are planning to float the indaHash Coin on key exchanges such as Bittrex or Poloniex.
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We thank Barbara Soltysinska for the interview.